Retail analytics and telemetry
Measure what sells, which campaigns convert, and where shoppers drop off with event tracking, funnels, and attribution built for retailers.
Retailers collect data from their website, marketplaces, email, and ads, but each tool reports differently. Simple questions such as which campaigns drive profitable sales, or where shoppers abandon checkout, are hard to answer with confidence.
We design an event schema around the decisions retailers make, instrument the storefront and checkout, and build funnels, cohorts, and attribution reports. Raw events can flow to your warehouse for deeper analysis.
Things to keep in mind
- Respect privacy laws and consent requirements for tracking.
- Keep event names documented so reports stay consistent.
- Reconcile analytics revenue with actual sales periodically.
How it works
Start with questions
List the decisions data should support, such as promotions, merchandising, and ad spend.
Instrument
Track key events consistently across the storefront and checkout.
Build views
Funnels, cohorts, and attribution dashboards answer the agreed questions.
Act and measure
Use experiments to test changes and measure results.
Frequently asked questions
Do you replace our analytics tool?
Not necessarily. We design the event layer and connect it to the tools you use.
Can you track marketplace sales too?
Often, through marketplace exports or APIs combined in your reporting.
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See how it works →Talk through Syntonyl Telemetry for your business.
Tell us what needs to work better. We reply within one business day with a clear next step.