Audience and campaign analytics for media
Consistent event tracking, funnels, and attribution so publishers and agencies can see which content and campaigns actually drive results.
Publishers and agencies run on audience data, but different tools report different numbers. Without a consistent event design, it is hard to compare content, prove campaign results to clients, or decide where to invest.
We design an event schema around the decisions the business makes, instrument sites and campaigns consistently, and build funnels, cohorts, and attribution reports. Raw events can flow to a warehouse for deeper analysis. Experiments then measure the effect of changes so decisions are based on evidence.
Things to keep in mind
- Respect privacy laws and consent requirements.
- Document event definitions so numbers stay comparable.
- Reconcile analytics with ad platform and revenue data periodically.
How it works
Agree the questions
Define what content, audience, and campaign questions data should answer.
Instrument
Track consistent events across sites, newsletters, and campaigns.
Build reports
Funnels, cohorts, and attribution dashboards.
Share results
Produce consistent reports for editors or clients.
Frequently asked questions
Can you report results to our clients?
Yes. We build consistent reports that can be shared with clients.
Do you replace our analytics tools?
Not necessarily. We design the event layer and connect it to the tools you use.
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Tell us what needs to work better. We reply within one business day with a clear next step.