Most launch problems are small things that nobody checked, such as a form that emails the wrong address, missing redirects, or analytics that never fired. Run through this list before switching DNS.
Assign each section to a named person and check items off on the staging site first, then again on the live domain right after launch.
Content and forms
- All pages proofread, with no placeholder text.
- Contact details, hours, and prices are correct.
- Every form is tested and reaches the right person.
- Legal pages such as privacy and terms are published.
Search and tracking
- Redirects map every old URL to its new home.
- Page titles and descriptions are unique.
- A sitemap is published and robots.txt allows indexing.
- Analytics and conversion tracking record test submissions.
Quality
- Pages load quickly on a phone.
- Keyboard navigation and color contrast pass checks.
- Images have alternative text.
- Links are checked for errors.
Operations
- SSL is active and the www and non-www versions redirect consistently.
- Backups and uptime monitoring are running.
- Someone owns updates after launch.
This template is general guidance, not legal, tax, or financial advice. Adapt it to your business and confirm requirements with a qualified adviser.